• Designed promotional material for print (postcards, posters, event tickets) and digital (Facebook event cover photos, logos, Instagram posts) advertising.
• Completed over 100 design projects (and counting!), at a pace of approximately 3-4/week, often on short notice, while multitasking other responsibilities such as social media management and the web redesign project.

• Redesigned and rebranded The Weekly Brew, Hillel’s newsletter to students and other interested parties, using HTML and CSS to create a screen-responsive email template that displayed information more efficiently – and more aesthetically.
• Maintained an open rate consistently at or above the industry average to our 2500+ subscribers.

• Initiated Hillel to Facebook advertising to boost certain targeted events and initiatives.
• Used Facebook Business Manager and corresponding analytics tools to maximize both our paid and organic reach.

• Acted as the staff consultant on marketing strategy, social media, and public relations for students organizing the Vote No campaign against BDS at McGill
• Prepared marketing materials such as Facebook profile photo/cover photo and campaign messaging graphics

• Prepared a redesigned hillel.ca website in WordPress CMS, delivering a visually pleasing, modern, and screen-responsive website (project was halted due to logistical roadblocks, but the website can be viewed here).
• Incorporated a donations and event registration system.
• In Project Management fashion, coordinated between all players to ensure a smooth transition from old site to new – in content, look & feel, and web hosts.

• Charged with building a fun, responsible and hard-working staff team by recruiting, hiring, and screening all candidates
• Collected staff police checks and certifications, ensuring that all were valid and up-to-date
• Supervised staff, and evaluated them (both verbally and in written form)
• Recorded and carried out staff discipline

• Parent relations
• Designed web and print advertising
• Designed promotional brochure
• Designed and maintained a modern, chic, and visually appealing web site using HTML, CSS, and WordPress CMS (previously Joomla)
• Designed logos and other graphics
• During the off-season, managed social media accounts by preparing and outputting regular content that was both appealing and engaging in order to connect with campers, parents, and alumni. Specifically: Instagram and Facebook.

• Maintained and modified camp database (ERP) system using FileMaker
• Created staff applications database using FileMaker
• Set up and managed Google Apps system for e-mail and internal collaborative work (i.e. Google Docs)
• Set up and managed professional e-mail format for communication with parents and staff (both internally and using MailChimp)
• Set up in-camp staff notification system using private Twitter account

• Parent relations
• Co-ordinated arrival of 90+ staff
• Prepared staffing placements/assignments based on requests and interpersonal dynamics
• Created and modified new staff and camp/camper policies and procedures manuals
• Scheduling: created a 10-day regular schedule for all cabins and activity instructors, and a 5-day rainy day backup
• Programming: coordinated the scheduling and planning of evening activities and special events (Colour War, CIT Scavenger Hunt, etc.)
• Developed itinerary and made bookings for out-of-camp trips (i.e. 4-day tours to Toronto and/or Boston)

• Recruited and met new families (making sales calls to their homes)
• Attended camp fairs and other promotional events to aid in the recruiting of new campers

• Filtered and relayed communications between the camp office/parents/staff and camp directors (who work in schools during the year)
• During the summer, acted as an intermediary between directors and staff, especially during disputes

This was my role as office manager/head staff, before moving up to a director position.